What products will be trending in 2024? Think of the needs of post-pandemic life. This is the overarching theme running through the top trending ecommerce products for 2024.

If there’s anything that united the world recently, it was the global pandemic of 2020 and its subsequent community quarantines, which caused major changes in everyone’s lives. 

We all learned to adapt to staying at home far longer than we wanted to, to take better care of our health in all ways, to appreciate home and family and pets, even to make more babies, to extend our living spaces to our cars, to rely on our phones and the internet more, to adapt to working from home, and to appreciate natural environments more when we could go out of our homes. 

While doing our research among trusted e-commerce authority sites to come up with the top trending e-commerce products for 2024, this is the connecting story that emerged: how we’ve carried what we had to live through and learned from the pandemic forward to post-pandemic life now and in 2024.

What Is Selling In 2024?

A white keyboard with one green key that says 'sell'

Pagefly, Shopify’s ecommerce page builder, lists these: clothing, car accessories, phone accessories, baby necessities, and beauty products.

Foundr, a global media and education company for entrepreneurs, lists these top seven trending products in 2024: pet accessories, baby necessities, home comforts, work-from-home (WFH) attire, outdoor leisure, car care, and plant-based products.

Gembah, a product design and manufacturing platform for creators and entrepreneurs, basing their recommendations on top Google Trends results, lists these: pet products, baby care products, electronics for the home, and for personal care products.

Customers sitting around a big shopping cart

GWI (formerly GlobalWebIndex), an audience research company, points to seven lifestyle and wellness trends driving consumer behavior in 2024:

  1. Convenient fast food

Pre-pandemic, consumers were as likely to be eating fast food as they were to go to a restaurant, but since the pandemic, consumer tastes have shifted to favor more fast food that could be delivered to them for their convenience. Globally, 29% more fast food eaters said they were more likely to buy food online, especially when there are click-and-collect delivery and guest check-out features.

  1. Declining consumer health

Since the end of 2020, there has been an increase in various health conditions, with more Americans reporting chronic or severe pain (+38%), depression (+37%), backache (+24%), and high blood pressure (+11%). Consumers are starting to see their health as an investment, with the self-care industry becoming a huge market.

  1. More consumers being proactive about their health

2024 will see a continued growth of a fairly new type of consumer called the “proactive health manager” – one who actively takes preventive measures to manage their health. This means more consumers focusing on taking care of their mental and physical health through active self-care and personalized health care. Demand for products and services in these niches is also expected to grow.

  1. Consumers tracking data on their physical, digital, and mental health

With the rise in smartwatch ownership and apps that help consumers track their health data, there has also been a rise over the last two years in Americans tracking their screentime (+21%), spending (+16%), sleep (+13%), exercise (+12%). Generally, people are looking to monitor their physical, digital, and mental health as they take care of their everyday wellbeing. 

  1. More consumers want food and drink with probiotics

Numerous stressful crises impact digestion. Stomach-cramp complaints have also been growing relatively fast among fashion-conscious groups such as Balenciaga owners, champagne drinkers, and regular luxury buyers. Sales of drinks containing probiotics have been soaring. Probiotic ingredients such as yogurt, kimchi, kombucha, and miso are likely to gain the attention of these audiences.

  1. Restrictive diets losing steam

Consumers are being less restrictive in their diets, moving towards more flexitarianism. There’s a potentially profitable opportunity to target consumers who are stepping into but are not yet committed to a purely plant-based lifestyle. These are those consumers who are interested in reducing their meat consumption for better health and nutrition but are not yet fully into veganism.

  1. A premium on mental health and overall wellbeing

All have a stake on addressing mental and physical wellbeing. Even the United Nations Human Development Report has described these times we live in today as being in “uncertain times, unsettled lives,” emphasizing mental distress as a barrier to human development.

GWI also points to a new phenomenon that marketers never anticipated before the pandemic: Baby Boomers doing more scrolling and shopping.

According to GWI’s senior trends analyst Stephanie Harlow, “In 2016, brands were told to forget millennials and focus on Gen Z. Four years later, they were advised to forget millennials and Gen Z and make room for the next bunch… Not only are Baby Boomers spending more time on social media and regularly buying online, but their spending power is unmatched.”

Boomers have been found to shop online far more frequently since the pandemic, motivated by convenience and the safety of delivery. Around a quarter of Boomers’ top purchases are electronics (27%), entertainment (25%), and clothing (20%). Boomers are looking for valuable products from brands they can trust with high-quality customer care. So, retailers are encouraged to establish their expertise and trustworthiness, as well as excellent customer service.

Meanwhile, according to Oberlo, Shopify’s drop-shipping company, although China remains the biggest ecommerce market, the fastest-growing ecommerce markets are mostly in Asia, with only three in North and South America. The top ten countries, with seven in the Asia-Pacific region, are:

  1. Philippines (24.1%)
  2. India (22.3%)
  3. Indonesia (20%)
  4. Malaysia (18%)
  5. Thailand (16%)
  6. Mexico (14.2%)
  7. Argentina (14%)
  8. Vietnam (12.5%)
  9. South Korea (10.6%)
  10. United States (10.5%)

The largest product categories are electronics, beauty, health, personal, and household care.

According to ECDB, a Statista-operated database for e-commerce, the United States remains the second largest market for e-commerce in the world, with a compound annual growth rate (CAGR) of 7.8% for 2023 to 2027. Its top product categories are:

  1. Fashion (22% of total ecommerce revenues)
  2. Electronics (20.8%)
  3. Hobby and leisure (20.3%)
  4. Do-It-Yourself/DIY (10.8%)
  5. Furniture and homeware (10.7%)
  6. Care products (8.8%)
  7. Grocery (6.6%)
Customers shpoping illustration

Given these ecommerce trends as context and scouring the recommendations of top ecommerce industry sites and other authority sites, here are our top 24 trending ecommerce products across 10 product categories:

Fashion

  1. Athleisure

“Athleisure” is a recent concept that started picking up momentum in 2016, with around 75,000 global monthly Google Search volume for it. 

The term is a combination of “athletic” and “leisure,” describing a fashion style of wearing exercise clothes for everyday use, balancing comfort and style. Athleisure can include workout clothes, sweatpants, and sneakers.

Today, the global monthly Google Search volume for “athleisure” has spiked to around 100,000 a month. Selling between $20 to $40 per item, they’re particularly popular among fashion and sports enthusiasts in the United States, India, and the United Kingdom.

  1. Cross-body sling bag for women

They look like backpacks but smaller and more stylish, perfect for women on the go, with hands-free mobility and style. They address today’s trend of combining beauty and style with function and practicality.

AliDropship reports around 1,000 cross-body sling bags sold every month. At a purchase price of only $5 each, with a lucrative selling price of $40 or more each, an e-commerce business can earn a profit of $35 from each sale. This translates to $35,000 or more in monthly profits.

  1. Hooded rain ponchos

With more people having to quickly adapt to erratic weather patterns in 2024 and beyond, hooded rain ponchos are not just a shield against sudden downpours anymore. They can also be stylish fashion statements for all, in adult and child sizes.

AliDropship reports around 6,000 pieces sold monthly. At a purchase price of about $5 per piece and a selling price of $25 or more, an e-commerce business can potentially earn $20 profit from each sale, or $120,000 a month.

Beauty products and accessories

  1. Beauty and personal care products and accessories

Globally, the United States leads in revenue generation in the makeup industry. It is expected to surpass $101 billion in market value by 2027 at an annual CAGR of 2.43%. In terms of per-person revenue, this translates to $287.70 in 2023. 

Product categories include decorative cosmetics, skincare, personal care, hair care and styling products, and perfume and eaux de toilette. Personal care products (hair care, shower and bath, oral care, deodorants, shaving products, and natural personal care products) comprise the largest segment, with a volume of $44.7 billion in 2023. Particularly, there has been a surge in demand for clean and sustainable beauty products.

For beauty accessories, based on monthly global Google Search volume, press-on nails (184,000 for “press on nails”), hair oils (119,000 for “hair oil”), and pimple patches (107,000 for “pimple patch”) would be good bets.

Health and wellness

  1. Matcha

According to Google Trends, searches for “matcha” have been experiencing a gradual upward trend over recent years, averaging at 799,000 monthly global Google Search volume. Matcha green tea, particularly, has been one of the few trending e-commerce products that have consistently been relevant long after their initial popularity. 

As of 2021, the matcha tea market size was $2,323.05 million and is expected to reach $3,068.31 million by 2027. It is often used not just as a tea for drinking but also as an additive in other beverages and pastries.

Since matcha green tea is a caffeinated drink, it can be marketed as a healthier coffee alternative by highlighting its benefits, such as increased alertness and reduced jitteriness. It can also be sold along with the accessories for making the right drink, such as matcha bowls and bamboo whisks.

  1. Air purifiers

With the rise of airborne diseases globally and poor air quality in more urban areas, air purifiers have become in demand. The global air purifier consumer market is expected to grow at a CAGR of 6.2% until 2030.

Google Trends data shows a steady increase in search volume since 2018, peaking in September 2020 at the height of the pandemic. Monthly searches average 550,000, with a five-year search growth of 88%.

Air purifiers are best marketed to health-conscious consumers, families with children, pet owners, allergy sufferers, and people living in highly polluted urban areas. Emphasize how air purifiers improve air quality by removing allergens and pollutants such as pet dander and smoke. Focus on the benefits of relief from allergy symptoms, improved overall health, and a better quality of life.

  1. Travel tumblers and thermoses

Post-pandemic, due to increased outdoor activities, the world’s temperature is getting hotter, more people are responding to the call for sustainability, and the need for attractive drinkware, tumblers, and thermoses has become a growing trend. It’s not just about sipping drinks anymore; it’s also about doing it sustainably and stylishly.

AliDropship reports monthly sales of around 1,000 travel tumblers and 10,000 thermoses. With potential profits of around $12 for travel tumblers and thermoses for each sale, an e-commerce business can potentially earn $12,000 for travel tumblers and $120,000 every month.

Gadgets

  1. Power banks

Google Trends data show the average monthly global search for “power bank” at 639,000. Increased social and outdoor activities after the pandemic drive the trend. Top countries are Brazil, India, and Indonesia.

Power banks let users charge their mobile devices on the go. They are top sellers in the smartphone accessories market, especially among high-mobility segments, such as outdoor enthusiasts, tech enthusiasts, and frequent travelers.

The global power bank market size is projected to reach $13.4 billion by 2025, with a CAGR of 8.1%. The increasing demand for power banks is attributed to the increased internet-related activities through smartphones and tablets, the increase in the power consumption of smartphones, the decline in the price of power banks, unstable power supply in some countries with frequent outages, and the shift to remote learning and work-from-home (WFH) arrangements due to the pandemic.

  1. Smartwatches

Unlike conventional watches that simply show the time, smartwatches come with useful health and fitness tracking features. Google Trends results show that search volume for “smartwatch” has been increasing over the past few years, at 1.3 million monthly searches recently.

People wearing them can keep track of their daily steps taken, heartbeat, breathing, blood pressure, calories, and sleep. They can also instantly respond to messages and calls, watch videos, listen to music, and locate mobile phones. Search volume typically spikes at the end of each year, as smartwatches also make good holiday gifts.

Priced at around $30 to $200, they’re popular among fitness and tech enthusiasts and the general population. Top countries using them are Brazil, Germany, and Poland.

Baby and childcare

  1. Baby carrier wraps

Monthly Google searches for “baby carrier wrap” have grown 26% over the last five years, averaging 40,500, peaking in January 2021. Meanwhile, searches for “baby carrier” average at 217,000 a month.

 The global baby carrier wrap market was valued at $1,082.25 million in 2021 and is projected to be at $1,601.41 million by 2030 at a CAGR of 4.5%. Although the largest market is in North America, the fastest growing markets are in the Asia-Pacific.

With a baby carrier wrap, infants are held close to the body of an adult wearing it, which provides support for both the infant and the wearer. Baby carrier wraps typically have adjustable shoulder straps and padded waist belts.

When marketing baby carrier wraps, the primary target markets are expectant parents and parents and carers of infants and toddlers. Showcase the benefits of close physical contact in supporting the baby’s holistic development and hands-free convenience.

  1. Baby nasal aspirators

The global baby nasal aspirator market is expected to grow from $8.5 billion in 2018 to $9.3 billion by 2028 at a CAGR of 2.4%. The trend is attributed to the increasing awareness about hygiene and sanitation among parents and healthcare providers, with the rising prevalence of respiratory diseases and technological innovations in the product space that improve performance and cost-efficiency.

A nasal aspirator is a device used to suck out the mucus and other fluids from an infant’s nose. It’s also known as a bulb syringe, rubber sucker, or suction cup. Babies’ noses can get congested due to bacterial infections, colds, excessive crying, and the flu, which cause breathing difficulties. Clearing babies’ noses promptly minimizes the likelihood of ear problems and sinus infections.

There are now electric, as well as manual, aspirators in the market.

Google Trends data show a five-year search growth of 72% for “baby nasal aspirator.” Monthly searches average at 18,100.

  1. Baby sound machines

The baby sound machine market is projected to grow to $38.84 million by 2028, at a CAGR of 4.5% through 2030.

Baby sound machines consistently emit a soothing sound or white noise designed to drown out other sounds, such as household noises, people’s voices, and pet sounds. Baby sound machines help create a calming environment to help babies fall asleep and stay asleep by masking disruptive noises. 

The American Academy of Pediatrics (AAP) recommends, though, that white noise should not exceed 50 decibels for an infant after it tested several baby sound machines and found maximum volumes of 85 decibels, which, if used regularly, could be harmful to babies’ hearing. So, be sure to check the baby sound machines you will be selling if you decide to offer this in your ecommerce business.

Google Trends data show a 52% five-year search growth for “baby sound machine” at an average monthly search volume of 16,000.

Pet products

  1. Pet fountains

Loving pet owners willingly spend on their animals to ensure their health and wellbeing. The pet care industry was valued at $280 billion in 2022 and is projected to grow by 7% annually until 2032.

Pet fountains are one lucrative type of pet care accessories, with a global market size of $134.5 million in 2022. At an estimated CAGR of 10.1%, it is projected to reach $239.5 million in 2028. 

Pet fountains have continuously flowing water, which pets love and entice them to drink more water. This keeps them hydrated and healthy. Pets need at least 70ml of water daily per 1kg of body weight. A pet fountain with a 3.5-L or 120-oz. water capacity is recommended for multi-pet households.

Pet fountains also keep pets’ drinking water clean and aerated, unlike traditional water bowls with stagnant water which can be a breeding ground for bacteria.

Google Trends data show a five-year search growth of 194% for “pet fountain .”Monthly searches for “pet fountain” average at 6,600.

  1. Pet beds 

The global beds and sofas market for dogs is growing at a CAGR of 7.4% until 2027. 

In particular, Google Trends data show global searches for “donut dog bed” at 18,100, with a five-year search growth of 126%. 

Meanwhile, AliDropship sells an average of 10,000 cinnamon dog beds every month. At a purchase cost of $0.50 and a selling price of $15 or more, ecommerce businesses selling this item earn a profit of at least $14.50 for each sale, or $145,000 a month.

On the other hand, Google Trends data show global searches for “cat beds” average 74,000 a month, mostly from Australia, the United Kingdom, and the United States.

  1. Pet toys

The global pet toys market was $8 billion in 2022 and is expected to reach $13 billion by 2030 at a CAGR of 6.5%.

Pet toys provide stimulation and healthier development of pets’ minds and bodies. They also distract pets from playing with and ruining household items such as couches, furniture, and shoes from their constant need to gnaw at them.

Two of AliDropship’s pet toy bestsellers are ball dog toys and crinkle dog toys, selling at 30,000 a month each. With ball dog toys’ purchase cost at $3 and selling price at $15 or more, ecommerce businesses earn a potential profit of $12 from each sale, or $360,000 a month. 

Meanwhile, Crinkle Dog Toys’ purchase cost is around $0.50, with the selling price at $10 or more. Ecommerce businesses selling them earn a potential profit of $19.50 from each sale, or $285,000 a month.

Personal care 

  1. Laser hair removal products

The number of people searching for “laser hair removal” on Google Search has been consistently hovering at around 75,000 a month since 2018. The laser hair removal market is projected to have a CAGR of 16.1% by 2028.

Laser hair removal products include at-home laser hair removal machines, laser hair removal kits with aftercare products like exfoliators and moisturizers, and laser hair removal services. 

“Laser hair removal machine” searches alone are at 33,100 a month. When marketing laser hair removal machines, emphasize how they can provide longer-lasting results, reducing the need for frequent shaving or waxing and saving time and money over time compared to expensive professional treatments.

Car care and outdoor

  1. Power tool accessories

The global power tool accessories marked size expanded fast in 2021, with higher-than-anticipated demand compared to pre-pandemic levels, with a CAGR of 4.6%. The world’s rapid industrialization, the trend towards more automation, and the growing popularity of do-it-yourself (DIY) projects arising from the long pandemic quarantines are considered primary drivers of market expansion.

By region, the biggest power tool accessories market is in Asia-Pacific and Europe.

Power tool accessories are classified by type (sanding and polishing, cutting and drilling) and by application (professional and consumer). Examples of power tool accessories are drill bits, screwdriver bits, router bits, abrasives, saw blades, and threading supplies.

  1. Car trunk organizers

As of 2023, around 75% of the United States population own a car. So you can expect that car accessories such as car organizers would be in high demand, too. 

The global car organizer market is projected to grow at a CAGR of 6.5% from 2021 to 2030. Demand growth is attributed to the increasing number of people buying cars and living in urban areas. 

Cars aren’t just a mode of transport anymore. For many people, they are an extension of their living spaces where they transport their groceries, work supplies, children’s school stuff, and pet supplies along. Car trunk organizers provide a smart space solution for urban living. With car organizers, people can keep their cars tidy and even stylish.

AliDropship sells around 1,000 car organizers monthly. Costing at $6.00 each and selling at $25 or more, dropshipping businesses can earn potential profits of at least $19 each, with potential monthly earnings of $19,000 or more.

  1. Car vacuum cleaners

Cars have become like a second living room for their owners. Just like the living rooms that people spend the most time in when they’re at home, things can get very messy. Bread crumbs, dust bunnies, and stubborn debris can add up and dirty the car.

A portable car vacuum cleaner is a compact device that uses air pressure to extract dust, liquids, and other particles from multiple surfaces, including hard-to-reach car nooks. There are different types, such as handheld, canister, upright, stick, and backpack robotics.

AliDropship sells around 10,000 car vacuum cleaners monthly. With the average purchase cost at $17 and the average selling price at $34 or more, dropshipping businesses can potentially earn $17 profit on each sale, or $170,000 a month.

The portable car vacuum market is projected to grow to $24.5 billion in 2033 from $10.9 billion in 2023, at a CAGR of 8.4%.

  1. Ultra-absorbent car microfiber towels

Ultra-absorbent car microfiber towels help in cleaning cars without leaving lint or scratches on car surfaces. Like sponges, they soak more than their weight in water.

AliDropship sells more than 1,000 pieces monthly. At a purchase cost of $4 each and a selling price of $18 each, dropshipping businesses can potentially profit $14 at each sale, or $14,000 a month.

They are part of the car care products market which is projected to grow to $4.8 billion by 2027 at a CAGR of 1.9%. The fastest-growing market is in the Asia-Pacific region. Market growth is attributed to the increase in people’s awareness of aesthetics and hygiene in cars and the consistent rise in passenger cars due to rising income levels.

Home  

  1. Air fryers

Google Trends data shows a dramatic increase in global monthly searches for “air fryers” from only 13,000 in February 2020 to around 100,000 by 2022. This is likely due to the pandemic quarantines which forced people to cook more at home.

Air fryers are kitchen equipment that cooks food using hot air circulation and only a small amount of oil, resulting in evenly cooked and crispy food, similar to deep frying with less fat. They are a healthier alternative to standard frying methods and appeal to consumers who are increasingly proactive about their health.

Revenue in the air fryers market amounts to $5.67 billion in 2023, with a projected CAGR of 10.9% until 2028. Sales volume in the air fryers market is expected to grow by 10.2% in 2024. Top countries for air fryers are the United States, China, India, and the United Kingdom.

  1. Built-in trash bins

Built-in trash bins are seamlessly built garbage disposal containers into the design of modern kitchens and spaces. They answer urban people’s need for clutter-free living in smaller spaces. 

AliDropship reports average sales of built-in trash bins at around 2,000 a month. At an average purchase price of around $10 each and a selling price of $22 each, an e-commerce business can earn a profit of $12 for each sale. This can amount to around $24,000 each month.

  1. Portable solar panels

With higher fossil fuel-based electricity, the growing concern about climate change, and the global movement toward renewable energy, portable solar panels have exploded in demand. By 2027, the global portable solar panels market is forecasted to reach $1,296.3 million, growing at a CAGR of 17.5%.

Portable solar panels are small and lightweight panels that can be easily transported and set up to generate electricity from sunlight. They are typically used in recreational vehicles (RVs), for boating, for camping, or as a backup power source during emergencies.

Google Trends’ search data volume for “portable solar panels” has seen a 43% growth over the last five years, with recent monthly searches averaging 27,100 a month. 

Portable solar panels are best marketed to outdoor enthusiasts, RV owners, homeowners concerned about emergency and disaster preparedness, and consumers looking for off-grid solutions. Emphasize their cost savings, convenience, eco-friendliness, and independence from conventional power grid systems.

Hobby and lifestyle

  1. Water shoes

Google Trends shows “water shoes” has a monthly global search volume of 144,000, with spikes during the summer months of April to August. Top countries are the United States, Canada, and the United Kingdom.

Water shoes provide extra protection for people who love water sports, such as kayaking, snorkeling, and surfing, as well as those who frequently move between dry land and water.

In marketing them, highlight the advantages of using water shoes instead of going barefoot. Water shoes’ closed-toe design protects the feet from injury, especially when walking on rocky terrain in water.

How To Find Winning Ecommerce Products For 2024

An entrepreneur labeling boxes to be sent out to customers

Even with these recommendations, it’s best that you also do your own research on where to find trending products online. 

Begin with social media networks. Monitor popular hashtags on X (formerly Twitter) and Instagram, as well as trending keywords on Pinterest. Join and study Facebook and Reddit communities for trending niches.

Go through ecommerce marketplaces such as Amazon’s Movers and Shakers and Most Wished For pages to find out what people are searching for and wanting in Amazon. Explore Etsy’s Popular Right Now and eRank to discover what Etsy shoppers really want.

Work with trend report sites such as Google Trends, Ecomhunt, and Trend Hunter, then validate your ideas with Niche Scraper and Viral Launch.

Choose profitable niche items that align with your own deep interests while they solve a common problem. Choose also items that are relatively hard to find and have great branding potential.

With all these resources at your disposal, you’d be in a stronger position to find the best-trending e-commerce products for your business in 2024 and beyond.